Marketing and Advertising

What is Marketing and Advertising ?

Marketing refers to preparing a product for the marketplace. Advertising is making your product and service known to an audience or marketplace. Advertising is a specific step of marketing. Advertising uses the data and research collected by marketing strategies to best communicate the brand.

The following topics will be discussed
  • Advertising Strategies

  • Primary and Selective Advertising

  • Institutional Advertising

  • Methods of Financing the Advertising Budget

  • The Creation in the other Media

  • The Digital Technology and the Future of the Media

  • The Campaign Concept

  • The Creative Process in Television

  • Relationship of Objectives of Marketing and Advertising

  • The Creative Process – Unique Selling Proposition (USP)

  • Media Strategy

  • Production for TV

  • Evaluation of the TV Commercial

  • The Advertising Budget

  • The Media

  • Techniques of Media Planning

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November 23, 2018