Your community comprises your current customers, target audiences, and all the people who interact with your brand directly and indirectly online.
Thus, Community management is about the relationship of your brand and how your brand seizes opportunities to interact with your community in public online spaces like Twitter, Facebook, Reddit, Instagram, LinkedIn, etc. Finding or starting conversations and growing your community increases the impact and importance of your business/organization as you grow.
Building a long-term business with a strong brand and long-lasting success is something I believe every businessman wants, as a result of this community management is something you should probably invest in.
Community Management brings your brand to life online—like it’s a real person with a real personality behind real interactions.